Post by account_disabled on Feb 19, 2024 0:19:00 GMT -6
Moral: if you decide to change the frequency, do it gradually. The steps to find the ideal rhythm for your shipments are: 1. Segment your database One of the things you should take into account before sending is to segment your contact lists so you don't always send the same material to the same people. Additionally, this way you will have better control over the different audiences and the content you need to send them to create a loyal relationship with your brand. 2. Make gradual changes and review your results. Once you have your first edited and curated content, you can initially establish a monthly shipment.
If you want to increase this frequency you can go to once every 15 days and evaluate the results. The metrics you should take into account are: open rate, click rate, and unsubscribe rate. To learn more about the metrics to consider, read Customer Phone Number List the following article. 3. Pay attention to the days and times that work best for you Once you have defined the frequency, it is important to select the times when you will send your campaigns. Usually, you can determine them through the reports that your emailing platform offers you. Once you find the most suitable ones, your audience will get used to receiving your shipments under a certain routine.
Other tips to take into account… Value your readers' time People who subscribe to your emails gave you the benefit of the doubt. Always try to honor the time they spend reading your content, offer them exclusive content, offers and unique events to create a much closer relationship. Relevant links Sometimes it is impossible to send all the relevant information through a single email so it is necessary to include links to articles. An excellent way to determine which links to include is to review which articles have been the most read or searched for on your website, as well as global trends that may be of interest to your target audience.
If you want to increase this frequency you can go to once every 15 days and evaluate the results. The metrics you should take into account are: open rate, click rate, and unsubscribe rate. To learn more about the metrics to consider, read Customer Phone Number List the following article. 3. Pay attention to the days and times that work best for you Once you have defined the frequency, it is important to select the times when you will send your campaigns. Usually, you can determine them through the reports that your emailing platform offers you. Once you find the most suitable ones, your audience will get used to receiving your shipments under a certain routine.
Other tips to take into account… Value your readers' time People who subscribe to your emails gave you the benefit of the doubt. Always try to honor the time they spend reading your content, offer them exclusive content, offers and unique events to create a much closer relationship. Relevant links Sometimes it is impossible to send all the relevant information through a single email so it is necessary to include links to articles. An excellent way to determine which links to include is to review which articles have been the most read or searched for on your website, as well as global trends that may be of interest to your target audience.